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Internet
Related Surveys
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Through internal methods we conduct on and off line surveys
of customers and potential customers -
- Customer Satisfaction,
- Segmentation Analysis,
- New Product/Services Survey,
- And various opinion polls.
· Virtual Online Focus Groups allow you to attend focus group
in the comfort of your office or home. It allows you to bring
people together from a wide geographical range where traditional
groups limited you to the proximity of the facility.
- In addition to using our sites for qualitative discussion,
our "virtual" focus group facilities allow you to invite
respondents to listen to advertising jingles and voice-overs,
preview a web site, discuss new product ideas, and view
advertising elements such as logos, still photographs or
video formats.
- With these capabilities in mind, Keane IS Online's "virtual"
focus groups are ideal for:
- Web site Testing
Concept Testing
Product Testing
Advertising Testing
We realize that online focus groups have certain limitations.
For projects where body language and facial expressions are
critical, or respondents are required to taste and touch a product,
online groups may not be the proper methodology. |
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