Quarterly Position Reporting

The fourth step in the cycle is Positional Reporting. The purpose of reporting is to determine the effectiveness of the positioning services and to help determine what additional steps may be taken to further improve the rankings. Two types of reports are generated, a keyword phrase report and a link popularity report. The keyword report is generated by performing internet searches for each of the keywords and phrases developed during the site analysis phase on each of the targeted search engines. The results are compiled in an easy to understand report and may highlight competitor's site rankings and trends. The popularity report is generated by searching the internet to find links to your site from other sites. The number of links and the sites on which they are found are included in the report. This is an excellent way to ensure your off site links are accurate and up to date.