Positioning Analysis

The first step in the web site positioning cycle is Positioning Analysis. The goal of a positioning analysis project is to provide the client with a clear understanding of their site's current search engine/directory position, how competitive the market place is, and what steps can be taken to improve the site's position. To achieve these results Keane Information Services, LLC utilizes a procedure similar to the following: Determine a list of "basic keyword phrases" from the current site content, marketing materials, and client interview. Run a basic keyword phrase report to determine current position relative to competition and identify competitive sites. Examine competitive sites that are positioned well to determine the use of keyword phrases and optimization techniques. Perform an analysis of the client's site for keyword usage and optimization status. Develop optimization plans including an improved keyword phrase list for use on the site and subsequent reports. Present findings including current status, level of optimization among competitors, and options for improving website position along with associated cost estimates.