Optimization

The second step in the web site positioning cycle is Optimization. Optimization is the process of implementing procedures outlined in the positioning analysis to improve search engine position. Options may include such techniques as re-designing or improving the current site, acquiring additional domain names, and creating offsite links. Each optimization project differs depending on the current status, the client's goals and budget, and the competitiveness of the marketplace. Because different search engines and directories utilize widely varied algorithms for determining a site's importance we may target specific sites or site elements to a particular engine or directory where improvement is desired. I want to make clear that KIS, LLC does not "game" the directories. We have found the best way to improve ranking is to have a well designed site with useful and relevant content. Packing a site with keywords, "hidden "text, and other such techniques is recipe for disaster. Proper site optimization is by far the most important aspect of web site positioning and should be treated accordingly.